Logo design services
We design logos and brand identities that make your company look the same on your website, in your online store, in sales decks and on packaging. Depending on the scope, our logo design services include the logo, colors, typography, brand guidelines and templates for your materials.
What a Hilvec brand identity includes
Every project starts with the logo: the symbol and the wordmark, in versions for different uses: primary, one-color and reversed for dark backgrounds. We pair it with a brand color palette specified for print and digital, and with typography: the fonts for headings and body text. Every logo comes with a logo manual, our basic brand guidelines.
A full brand identity also includes templates for the materials your company uses every day: from business cards and proposals, through social media graphics, to packaging and a trade show booth, depending on where the brand is visible. Everything is documented in extended brand guidelines. We scope each project individually: sometimes refreshing an existing logo is enough, sometimes a company needs a complete system from scratch.
How our logo design process works
Discovery call and brief
We start with a conversation about your company: its history, customers, products, competitors and plans. We also ask where the brand will appear most often: in an online store, on packaging, at a trade show booth or on company vehicles. That defines what the logo has to handle.
Market research
We look at the brands you compete with and search for a direction that sets you apart. We compare their logos, colors and typography and look at what appears so often in your industry that customers no longer notice it. We go through these findings with you before we start sketching.
Logo design
We design the mark and test it in real conditions right away: at small sizes, in one color, in print and on screen. That way you know the logo works before it goes to the printer or onto your website.
Identity system
Once the logo is approved, we design the color palette, typography and materials within the agreed scope. We show every element on realistic mockups, so you see the brand in use: on a business card, in a proposal or on a website.
Brand guidelines and files
At the end you get the brand guidelines, a complete set of logo files in vector and bitmap formats (RGB, CMYK and Pantone) and one master working file in .ai. The contract transfers the copyright to the mark to you, so from the day of handover the logo belongs to your company and you can use it without us, including with another printer or agency. As your brand grows, we extend the guidelines with new materials.
A brand identity that works on your website and in your online store
Hilvec also designs Webflow websites, Shopify stores and UX/UI, so we design every brand identity with screens in mind from day one. We check how the logo looks in a mobile website header, whether the brand colors give enough contrast for text and buttons, and whether the mark stays legible as a browser tab icon. That way your new identity needs no rework when it's time for a website or online store.
Sometimes it works the other way around, and the identity grows out of a website project. For Inpro, a property developer in Gdańsk, we designed the colors, typography and icons of the new website, and the company later carried them over to the rest of its advertising, including outdoor ads. If you're planning a new website or online store, we can design it together with your brand identity.
See how we approach Shopify development and Webflow web development.
Examples of our logo design and brand identity projects
A complete identity for the new premium brand Bodytec20+
Bodytec20+ is the premium sub-brand of Bodytec20, a chain of EMS training studios in Poland. Together with branding agency 3dotsmore.com, we designed its logo, with a symbol combining the letters B and T with a plus sign, and a black-and-brown palette finished with gold foil in print. On top of that: business cards, folders, roll-up banners, client cards, gift vouchers, studio storefronts, sportswear and the brand's website.
See the full Bodytec20+ case study.
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Logos for Eurooffice and Dlabiura24, whose online stores we design
Warsaw-based Eurooffice supplies businesses and institutions with office supplies, and Dlabiura24 is its online store for retail customers. We have designed the online stores for both brands since 2013. In 2019 Eurooffice got a new logo, because the previous one was difficult and expensive to print and to apply on company vehicles. We combined the letters "e" and "o" with a paper clip and kept the company's colors, and the client approved the very first version. We describe the project in our post about the new Eurooffice logo. With the new version of the store, we also refreshed the Dlabiura24 logo: the signature shopping cart is simpler and the typography more modern. For the same group, we also designed the Packmo and Haay brands.
Blog Kredytowy, a new logo alongside a new website
Blog Kredytowy, run by Michał Dawidowicz, is an expert website about mortgages in Poland. Together with the new blog, we designed a logo with a symbol built from the letters B and K. At the client's request, we kept the blue and navy shades of the previous logo. We also designed social media profiles, business cards, letterhead and email signatures. Read the full Blog Kredytowy case study.
A personal brand identity for Adrian Prędkiewicz
Adrian Prędkiewicz advises companies on marketing and PR. In 2020 his old logo no longer fit his growing personal brand. We designed a mark built from his initials in which, depending on where you look, you see "AD" or "AP", plus a minimal wordmark of his full name.
We show the whole project in our post about Adrian Prędkiewicz's personal brand.
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