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UX & UI design to enhance efficiency

UX Design

In the process of digitalization of companies, many activities are moving to the Internet. Designing useful websites and web applications is of great importance. Usability (UX - User Experience) is a key element that affects the way users perceive and use the site. Therefore, it is worth paying attention to designing websites that provide positive and satisfying experiences to users.

A professional approach to UX design increases conversion

UI and UX design are the foundations of effective websites, stores and apps.
An attractive interface (UI) attracts attention and builds a first impression, but there is more to go behind a striking visual layer.

At Hilvec, we create graphic designs that not only look great, but also realistically support business goals. Our team consists of experienced designers, combining aesthetic sensitivity with technical precision. We take care of consistency, colors, typography and details that highlight the character of your brand.

But design is not only about appearance. UX Design (User Experience) focuses on how users move around the site, what they feel and whether they finally perform the desired actions. It is the good architecture of the user experience that makes the website not only delighting, but also converts.

Therefore, we start each project with the question: What kind of experience do we want to offer the user? And only after that we select the appropriate visual means.

See also: How to choose the right photos for the website?

Why is UX design important?

Because utility today is not an advantage, it is a necessity. UX (User Experience) design is not a momentary trend or an aesthetic addition to the finished product. It is a comprehensive process that combines user needs with business goals. At the heart of this process lies the question: does the user understand what you offer and does he want to take advantage of it?

UX is the first contact with your brand and the moment of decision

The first impression determines whether the user will stay with you for longer or leave after a few seconds. Clear structure, intuitive navigation, consistent interface and speed of operation — these are the elements that build together trust. If everything works as expected, the likelihood increases that the user will not only click next, but also return.

See also: UX Audit - How does it bring value to the company?

UX design is real conversion and revenue growth

A well-designed UX means fewer clicks, a shorter path to purchase, and a higher conversion rate. When users easily find products, forms, or contact information, the chances that they will perform the expected action increases. As a result, a page or application starts to earn, not just look.

According to Baymard Institute The average cart abandonment rate is 70,19% - this means that as many as 7 out of 10 users add products to the cart, but ultimately do not complete the purchase. This can be improved, with a well-designed UX.

Good UX is a concept, strategy and design.
Good UX is a concept, strategy and design

Good UX means less frustration, more loyalty

Any moment of uncertainty, a non-working button, an illegible structure, the lack of a clear path of action - this is a potential point of loss. UX design minimizes friction and misunderstandings. This is an investment in fluidity and comfort use of the product. And satisfied users not only come back, but often recommend your brand further.

UX design is a strategy, not just design

Behind a good user experience analysis, research and understanding of the recipient. UX design is based on data such as: click maps, usability tests, conversion paths. This is not only creating beautiful screens, but also predicting behavior and eliminating obstacles. UX begins long before the first sketch and does not end after implementation.

See also: Usability test - A way to check user experience

Accessibility and SEO — the hidden forces of UX

UX design is also Design for everyone - including for the elderly, visually impaired or using screen readers. Compliance with accessibility standards (WCAG) not only opens the product to a wider audience, but also protects against legal problems.

What's more, Google is increasingly promoting UX-optimized sites. Parameters such as Core Web Vitals, loading speed or mobile accessibility directly affect the position in the search engine. UX is also element of SEO strategy.

UI & UX Design — examples

UX/UI Design
Wordpress

Redesign of the website for the platform of online stores

We have designed a completely new website for a platform selling very modern online stores on a subscription (SaaS).

UX/UI Design

Redesign of the website of a construction company

We redesigned the look and usability of the website of the leading developer in Gdansk, Inpro S.A.

UI/UX Design Review
We have been working with Hilvec continuously for over 2 years, drawing on the extensive experience and commitment of the team in design and User Expierience. We look forward to further joint development of the Freshslide.com platform
Kamil Lubiejewski
Kamil Lubiejewski
CEO Fresh Slide
Testimonial
How do we work?

Process

1
Strategic workshop
2
Definition of project objectives
3
Conceptual works, ideas
4
Mockup and prototype design
5
Testing with users

When to implement the User Experience design process?

Investing in UX early in the design and development of your website can help you avoid later problems and costly fixes. It is better to focus on a well-designed user experience from the start than to fix problems after they occur.

It is worth emphasizing that the investment in UX should be treated as a long-term investment, as it requires systematic monitoring and improvement to ensure lasting benefits. However, if you invest in a good UX, ultimately translating into user satisfaction and success, it can certainly be a key factor in the success of your website or web application.

Tools we use for UX and UI design

To design an engaging and effective UX and attractive design, we need analytical and creative tools. We research and design, then test and refine with the latest software available.

Figma
figma
Adobe Photoshop
Photoshop
Adobe Illustator
Illustrator
Spline 3D
Spline 3d
Lottie Files
Lottie files
Hotjar
hotjar
Google Analitics
analitics
Google Optimize
Optimize
Search Console
Console
Miro aplikacja do pracy grupowej
Miro
UI & UX Design

Questions and Answers

What is UX Design?

UX Design, or user experience design, focuses on creating digital products that meet the needs and expectations of users. UX design is a process that takes into account all aspects of the user's interaction with the product, in search of an optimal experience. UX designers strive to understand the psychology and behaviors of users to create products that are intuitive, easy to use, and deliver valuable and rewarding experiences.

UX design begins with the study and analysis of user needs. Designers interview, observe and analyze user behavior to identify their problems, expectations and goals. Based on the information collected, they design interfaces that are properly adapted to the needs of users. An important element of UX Design is also the testing and iterative improvement of the product based on user feedback and observation.

What is UI Design?

UI Design, or user interface design, focuses on creating the visual side of digital products. UI designers make sure that interfaces are aesthetic, readable and intuitive to use. UI Design includes color selection, composition, typography, graphics, animations, and other visual elements that create an attractive product appearance.

UI designers focus on how users will interact with the interface. They pay attention to the placement of buttons, menus, forms and other elements to ensure easy navigation and intuitive use. It is also important that the interfaces are consistent with the brand and convey its values and style.

What do you need to start working on the UI and UX of my project?

First of all, we need to meet and talk. Of course, it can be an online meeting. It is extremely important that we conduct mini workshops where we will learn about the project, business, objectives, environment and competitors. Of course, we also need to get to know you and your approach to the project:)

Based on the workshop, we will assess the scope of work and present you with a work plan with a schedule and cost estimate. We settle complex projects by the hour, simpler ones in a closed quote.

Can I commission your agency to do only the graphic design of my website, store or application?

Of course! We are an interactive agency that offers a wide range of services, including graphic design of websites, online stores and applications. We have over 20 years of experience in this.

We can realize for you only a graphic design, tailored to your needs and preferences, creating a unique and attractive appearance of your website or application. Our team of experienced designers is ready to create a project for you that will meet your expectations. Contact us to discuss the details and start cooperation!

Do you offer a research service with users? Is the place of research only Gdansk?

Yes. We conduct various types of research to help us better understand the behavior, preferences and needs of users in the context of interacting with products, services or websites. Our research may include methods such as usability testing, user interviews, analytical data analysis or user path mapping. With this research, we can customize user interfaces and experiences to make them more intuitive, attractive and functional.

Our goal is to provide customers with information and guidance that will allow them to improve their products and services and provide users with an optimal experience.

We can conduct research directly with the user, only in our office in Gdańsk. However, we are ready to consider the possibility of remote research using video calls.

Do you offer a UX audit service for your website or online store?

We offer expert audit of websites and stores based on our experience and Nielsen heuristics.

UX audit is a comprehensive process of evaluating and analyzing the user experience on a website or in an online store. We conduct in-depth research, evaluating interfaces, navigation, appearance, responsiveness, performance, and other key aspects of usability and usability. Our goal is to identify strengths and areas for improvement in the context of UX in order to provide users with the most rewarding experience when using a website or online store. Based on the results of the audit, we provide specific recommendations and suggestions that will help improve the interface, increase conversions and customer satisfaction.

Our team of UX experts are ready to help you optimize your website or online store to achieve the best possible results.

How much does the graphic design of a website cost?

The cost of a graphic design of a website can vary depending on many factors, such as the degree of complexity of the design, the number of pages, functionality, usability, amount of work and the experience of the designer. Costs can be determined on the basis of a one-time fee or hourly rate.

The graphic design of a website can cost from several thousand to several tens of thousands of dollars, or even more depending on the complexity of the project.

How do UX Design and UI Design work together?

UX Design and UI Design are closely related and complement each other. UX Design focuses on the functionality and usability of the product, while UI Design focuses on its aesthetics and visual presentation. UX Design is the foundation on which UI Design is based. UX design begins with understanding the needs of users and designing an interface that meets those needs. Then UI Design gives this interface an attractive look and creates a cohesive visual layer.

UX and UI design is an iterative process that requires continuous testing, optimization, and improvement of the product. UX and UI designers work together to ensure that the interface is both functional and aesthetically pleasing. Their common goal is to create products that deliver valuable and satisfying experiences to users.

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