Webflow pricing explained: What are you really paying for?

Why Webflow’s pricing feels so damn confusing

Webflow doesn’t just charge you once. That’s the first trap.

There isn’t one “Webflow plan” that covers everything. Instead, you’re dealing with two separate pricing layers — and if no one tells you that upfront, you’re likely to overpay or get stuck at exactly the wrong moment.

The first layer is the Site Plan. That’s what you need to publish a specific website on your own domain — like example.com. Without it, your site lives only on a Webflow-branded subdomain and isn’t really usable for a real business.

The second is the Workspace Plan. This one’s tied to you (or your team). It controls whether you can create unlimited projects, invite collaborators, export code, or transfer the site to a client. You can think of it as the backstage pass — the access level that determines what you can actually do inside Webflow.

Most people only discover this distinction the hard way. You sign up, build a site, try to publish it, and boom — blocked. So you pay for a Site Plan. Then you try to send it to your client… and blocked again. Now you need a Workspace Plan too.

And suddenly, that “$14/month” promise on the homepage starts feeling a little dishonest.

What site plans actually do – and why you can’t skip them

Let’s be clear: a Site Plan is not optional if you want your Webflow site to go live on a real domain.

You can design and preview your website for free — but it’ll be stuck on something like yourproject.webflow.io, with Webflow’s branding and major feature limits. Want yourcompany.com instead? Then you need a paid Site Plan, assigned to that specific project.

What you’re really paying for here isn’t just hosting. You’re paying for CMS features, team collaboration, bandwidth, and in some cases, e-commerce functionality. That’s why Webflow has multiple tiers. Here’s how they break down — in plain English, not marketing speak:

The Starter plan is free, but it’s barely usable. It gives you two static pages and a Webflow-branded subdomain. Great for learning. Useless for real-world websites.

Basic costs $14/month and gives you a real custom domain, more pages, but no CMS. It’s a decent option for very simple brochure sites or landing pages, where everything is static and hardcoded.

CMS, at $23/month, is where things get interesting. This plan unlocks Webflow’s content management system — which means dynamic pages, blog posts, team members, case studies, and other repeatable content. You also get three content editors and much more generous bandwidth. For most creators, this is the go-to plan.

Business, at $39/month, increases the limits even further — more CMS items, more editors, more traffic. You’ll want this if your site is getting thousands of monthly visitors or if you need serious editorial control.

And then there’s Enterprise — which is a whole different beast. No public pricing, lots of custom support, security features, SLAs. If you need this, you’re probably not reading pricing articles online.

Bottom line: unless your site is a basic one-pager, you’ll probably need CMS. And that’s totally fine — it’s the plan that actually makes Webflow worth using.

What the hell is a workspace plan (and why do you need it)?

Here’s where Webflow’s pricing gets sneaky.

You’ve already paid for a Site Plan. Your site is live. You’re happy. But then, you try to export the code. Or transfer the project to your client’s account. Or invite a team member to collaborate. And suddenly, you hit a wall.

That’s because those features aren’t included in the Site Plan — they belong to the Workspace Plan.

Think of the Workspace Plan as your backstage pass. It’s tied to you as a Webflow user (not your website), and it determines what you can actually do inside your account.

No Workspace Plan? You're stuck with:

• A two-project limit
• No code export
• No client handoff
• No team collaboration

This might be fine if you’re playing around or building your personal site. But if you’re a freelancer, designer, developer, or agency? Not an option.

Here’s how the paid Workspace tiers work:

Freelancer, at $16/month (or $24 if you go month-to-month), removes the training wheels. You get unlimited projects, full code export, and the ability to transfer projects to clients. It’s basically the minimum viable setup for anyone doing client work.

Agency, at $35/month (or $42 monthly), gives you more — up to 9 seats, shared design libraries, custom roles, and access management. This plan is perfect for teams juggling multiple projects, needing workflow control without going full enterprise.

And then we have the Core, Growth, and Enterprise levels — usually meant for in-house teams. These plans focus on internal collaboration, security, version control, SSO, and other corporate must-haves. Pricing ranges from $19 to $49 per user, per month… or more if you’re big enough to negotiate with Webflow’s sales team.

Here’s the kicker: even if you’re just a one-person studio, you’ll probably need at least the Freelancer plan. Otherwise, your projects can’t leave your account. You can’t hand them over. And you definitely can’t get paid for client work.

Webflow e-commerce: beautiful, powerful… and pricey

Let’s say you’re building a store with Webflow. That’s when things really start to add up.

E-commerce plans are not part of the regular Site Plan pricing. They’re a separate category, with higher monthly costs and — in some cases — additional transaction fees.

So if you’re planning to sell anything through your Webflow site, get ready to upgrade.

It works like this: once you enable e-commerce features on a project (like a shopping cart, product pages, checkout), Webflow forces you to choose one of its E-commerce Site Plans. They replace the regular Site Plans — and they’re priced accordingly.

Here’s what each tier offers:

Standard – $29/month
It gives you up to 500 products, basic e-commerce functionality, and a 2% Webflow transaction fee on every sale. Oh, and your customers will see Webflow branding in their order confirmation emails. It’s okay for testing or small-scale side projects, but not ideal for growing businesses.

Plus – $74/month
This plan removes Webflow branding from customer emails and drops the transaction fee to 0%. You can add up to 5,000 products and get more powerful features overall. It’s a solid choice for small to mid-sized shops with consistent sales.

Advanced – $212/month
No product limits. No Webflow fees. Designed for businesses with large inventories, complex logic, or serious traffic. If you’re scaling fast, this is your plan — but it doesn’t come cheap.

One important note: E-commerce plans only cover the website side of things. If you're the one building and managing the store, you’ll likely still need a Workspace Plan too — like Freelancer or Agency — just to do your job properly.

That means your real monthly cost might be more like $45… or $109… or even $250+, depending on your setup.

Webflow’s e-commerce tools are clean and visually stunning. But the moment you start selling, you’re on the premium pricing track — whether you’re ready for it or not.

So, what does it actually cost? Real-world scenarios

Enough theory — let’s look at what you’ll really pay in different situations. Because let’s be honest: Webflow’s pricing page doesn’t tell you the full story.

Freelancer building a CMS site for a client

You're a solo web designer building a blog or marketing site for a client. You’ll either export the code or transfer the finished project.

• Freelancer Workspace Plan – $16/month (your cost)
• CMS Site Plan – $23/month (paid by client after handoff)
  Total cost to you: $16/month
  You design, export or transfer. Client takes over hosting.

Startup founder building their own CMS website

You’re doing everything solo. You need a CMS for blog posts, case studies or team members — but no handoffs or exports.

• CMS Site Plan – $23/month
• Workspace Plan – Starter (Free)
  Total: $23/month
  No Workspace upgrade needed if you're working alone.

Small business managing their own e-commerce store

You're a business owner managing your own store — no external help. You sell under $50K/year and want to keep costs low.

• Standard E-commerce Site Plan – $29/month
• Workspace Plan – Starter (Free)
  Total: $29/month
  Includes 2% Webflow fee and basic branding. Enough for solo founders.

Growing brand with small in-house marketing team

Your company site or store is managed internally. You need basic team collaboration, roles, and publishing access.

• CMS or Plus E-commerce Site Plan – $23 or $74/month (depending on type)
• Core Workspace Plan – $19/month per user (2 users = $38)
  Total: $61–$112/month
  In-house setup with lightweight collaboration.

Agency building and managing multiple client projects

You’re a small agency juggling several websites and stores. You need project transfers, code export, and team libraries.

• Agency Workspace Plan – $35/month
• Site or E-commerce Plans – paid individually by clients
  Your monthly cost: $35
  Clients each pay for their own hosting. You stay flexible and scalable.

It adds up — fast. But once you understand what each plan actually does, you can stop overspending and start choosing the right combo from the start.

How to choose the right plan (without regretting it later)

Here’s what trips people up: Webflow doesn’t just charge for features. It charges for roles. For how you use the tool.

So don’t ask “Which plan is best?”
Ask: What am I trying to do — and who’s doing it?

If you just want to get your personal site online with your own domain, the CMS Site Plan + Starter Workspace will do. That’s $23/month — no extras, no surprises.

But if you’re doing client work? Even once? You’ll need the Freelancer Workspace — otherwise you won’t be able to export code or transfer projects.

Running a Webflow agency? Go straight to the Agency Plan. You’ll need the team seats, access controls, shared libraries, and the ability to scale with multiple projects.

E-commerce? Budget for the transaction fees. They sting. And remember, the site plan alone won’t cut it — you’ll still need a workspace if you’re building it yourself.

Bottom line: every plan has a purpose. But not every project needs all of them.
Figure out your workflow first — then pick the plans that match.

Summary – read this before you buy anything

Webflow is brilliant. But its pricing structure? A minefield. Not because it’s expensive (though it can be), but because it’s layered and easy to misunderstand.

The truth is:

• You pay per website (Site Plan)
• You pay per user/team (Workspace Plan)
• You pay again if you sell products (E-commerce Plan)
• And none of that is obvious at first

Most people can get away with a CMS Site Plan and a free Workspace. That’s $23/month — and enough to run a real website, on your domain, with a blog, SEO, and content editing.

But the moment you go pro — as a freelancer, dev, or agency — the Workspace becomes non-negotiable. That’s another $16 to $35/month. And if you're doing e-commerce? Well… get your credit card ready.

Our advice?
Plan before you pay.
List what you actually need.
Match it to the minimum viable plan.
And skip the fluff.

Because Webflow isn’t cheap. But it’s worth it — if you use it right.