Portfolio
Apriva
UX/UI Design
Webflow
Shopify
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Apriva, a company engaged in the sale and rental of equipment for cleaning cities and companies, commissioned us to create a company website in Webflow technology.
Apriva's previous website was over 8 years old and did not meet today's standards — both in terms of UX and content management. The customer expected to refresh the design, simplify the structure, design a clear catalog of devices and implement a new CMS system that will be easy to use. It was also crucial to maintain a professional image that will support the company's participation in tenders and showcase its 12 years of experience.
The new website was intended to strengthen brand recognition, facilitate the acquisition of institutional customers and serve as a product catalog for companies and local government units. The main objective was to present clearly the wide range of Apriva — including devices such as wheel and chassis washers, sweepers, garbage trucks for bio-waste and mobile container disinfection systems.
Apriva focuses its services and products into two key groups:
• industrial, construction and cleaning companies,
• and public institutions, such as cities, municipalities and municipal utilities.
Users of these groups expect quick access to device information, the ability to contact and intuitive navigation through the extensive product catalog.
The design for Apriva was a multi-step process — from needs analysis and site structure planning, through graphic design and implementation in Webflow, to launching an online store on Shopify. Each stage had its own specifics, but they were united by one goal: to create a modern and functional tool that realistically supports the sales and communication of the company.
We started the project with a detailed brief and conversations with Apriva's marketing department. Based on this, we have developed a clear information architecture, focusing on the product catalog as the main navigation point. We have divided the offer into categories and each product card has been designed to make it easy to quickly compare models, applications and technical parameters.
We also took care of the optimal layout of service content (e.g. rental, service) and the section of implemented implementations. An additional distinguishing element of the website was the idea of implementing a video opening the homepage.
As an agency we have developed our own “know how” of working on web projects. Graphic design, we almost always start with the presentation of the main page. This allows us to develop a kind of “look & feel” of the created website.
The catalog of devices offered by the company is the most important element of the entire investment in the website. Designing a clear product card was extremely important to us.
Although the production of the film in the hero section was realized by the client in cooperation with an external film agency, his presence was a key element in the construction of the first impression. From the start, we knew that the website for Apriva needed a strong, narrative opening that would show in seconds: who they are, what they offer and why you should trust them.
The video embedded on the homepage gives the site dynamism, emotion and authenticity. It's not stock footage — it's a real story, shown through the eyes of the brand. This type of proprietary content — be it video or photos — not only strengthens the company's identity, but also significantly improves the quality of the site's reception and increases user engagement. It's an investment that really pays off — especially in industries where trust and image play a key role.
The design of the website refers to the technological, engineering nature of the industry. We used a clear layout, industrial colors and modern typography supporting the clarity of communication. We focused on simplicity and functionality — designing product cards in such a way that the most important information (photos, specifications, applications) is available at a glance.
The site maintains full visual consistency across all devices — from desktops to phones — which was important in the context of sales reps using the site in the field.
The main page and the product catalog were implemented in Webflow, which made it possible to faithfully reproduce the graphic design and fast operation of the website. Webflow gives the Apriva team full control over content — from editing product descriptions to adding new categories to updating contact information.
The choice of Webflow also solved previous problems with handling content — the customer, despite previous experience with many CMS systems, rated Webflow as the most intuitive and user-friendly tool for managing a company website.
The second stage of the project was the launch of an e-commerce store in Shopify. The customer decided to use a ready-made template from the official Shopify gallery. Our task was to configure it, complement the content, adjust the styles and integrate it with payment systems (Przelewy24) and delivery (InPost, DPD Pickup). The store allows the sale of smaller components and accessories that complement Apriva's main offer.
The new Apriva website is a combination of aesthetics, functionality and technology. With Webflow, the team has gained a fast, responsive and flexible service that can be developed without the help of developers. The product catalog is clear and organized, and the presence of an author's video and a professional UI raises the prestige of the brand.
View online: Wheel and chassis washes, container washes and sweepers
The implementation of the Shopify store opened up an additional sales channel, and the entire project was carried out according to the expectations of the marketing department — with a view to B2B communication and building trust with institutional customers.
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